The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
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Agency
Client
Title
Category
Annual ID
Hot Wheels x Daniel Arsham: The Legends Archive
Agency: Mattel / Mattel Creations + Mattel Creations x Daniel Arsham
Client: Mattel Creations Category: Experiential / Immersive / Events
Doritos in Space
Agency: D3 (PepsiCo Foods) In-House Ad Agency / Plano TX + PepsiCo Foods U.S. + OMD USA + Ketchum
Client: Doritos Category: Brand Partnerships
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Innovation / New Ideas in Brand-Side / In-House
THE MET REPLICA
Agency: Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client: Verizon Category: Innovation / Execution in Brand-Side / In-House
Squarespace Collection: Jeff Koons
Agency: Squarespace + Jeff Koons Studio + ManvsMachine / London + Rare Medium
Client: Squarespace Category: Integrated / Omnichannel Campaign
Unseasonal Bouquets
Agency: Evolved By Nature
Client: Evolved By Nature Category: B2B Communications
The FeMail Signature
Agency: Verizon / New York + Creative X Entertainment / Aventura + 6 Degrees / Ardsley
Client: Verizon Category: Internal Communications
The Haunted Marketplace
Agency: Creative X, Meta + Mojo Supermarket / New York
Client: Meta / Facebook Category: Social Media
WhatsApp F1 Button
Agency: Creative X, Meta + Monster Films
Client: WhatsApp Category: Innovation / Use of Media in Brand-Side / In-House
mio Streaming Energy
Agency: The Kitchen North America + Kraft Heinz
Client: Kraft Heinz / Mio Category: Innovation / Use of Media in Brand-Side / In-House
Heinz Mustard X Mustard
Agency: The Kitchen North America + Cashmere
Client: Kraft Heinz Mustard Category: Innovation / Use of Media in Brand-Side / In-House
MIDNIGHT RAINBOWS
Agency: SHISEIDO CREATIVE / Tokyo + AOI Pro. Inc. / Tokyo
Client: SHISEIDO Category: Campaigns for Good
5-Star Theater with Adam Driver
Agency: Amazon XCM + Caviar
Client: Amazon Category: Branded Content
Megan Thee [____]
Agency: Amazon XCM + Megan Thee Stallion + The Den Editorial + Radical Media
Client: Amazon Category: Branded Content
Eclipsed Legacies
Agency: TombrasNiña / Buenos Aires
Client: AB InBev / Bodega Dante Robino Category: Craft / Use of Technology
Pinterest Predicts
Agency: Pinterest House of Creative + Mojo Supermarket / New York + Ways & Means / Los Angeles + Copenhagen Visual / Copenhagen
Client: Pinterest Category: Craft / Art Direction
Squarespace Collection: Jeff Koons
Agency: Squarespace + Jeff Koons Studio + ManvsMachine / London + Rare Medium
Client: Squarespace Category: Craft / Art Direction
Love the Racks
Agency: WoW Studios / Chicago + Whirlpool Corporation / Benton Harbor
Client: KitchenAid Category: Craft / Art Direction
Prospectus
Agency: Apple Marcom + Arcade Edit / Los Angeles + O Positive / Los Angeles
Client: Apple Category: Film & Video
Sluggish Campaign
Agency: Wealthsimple / Toronto + Epoch FIlms + BaconX + Rock Paper Scissors
Client: Wealthsimple Category: Film & Video
Google — Year in Search 2024
Agency: Google / Mountain View
Client: Google Category: Creative Use of Data
A Tale As Old As Websites
Agency: Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client: Squarespace Category: Craft / Writing
Mattel Creations Hot Wheels x MSCHF Not Wheels
Agency: Mattel / Mattel Creations + Mattel Creations x MSCHF
Client: Mattel Creations Category: Products
Doritos in Space
Agency: D3 (PepsiCo Foods) In-House Ad Agency / Plano TX + PepsiCo Foods U.S. + OMD USA + Ketchum
Client: Doritos Category: Products
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Mattel / Mattel Creations + Mattel Creations x Daniel Arsham
Client:
Mattel Creations
Title:
Hot Wheels x Daniel Arsham: The Legends Archive
Category:
Experiential / Immersive / Events
Annual ID:
OS25_BS032M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
D3 (PepsiCo Foods) In-House Ad Agency / Plano TX + PepsiCo Foods U.S. + OMD USA + Ketchum
Client:
Doritos
Title:
Doritos in Space
Category:
Brand Partnerships
Annual ID:
OS25_BS043M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Innovation / New Ideas in Brand-Side / In-House
Annual ID:
OS25_BS049M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Verizon / New York + The Metropolitan Museum of Art / New York + Unit9 / London + Roblox / San Mateo
Client:
Verizon
Title:
THE MET REPLICA
Category:
Innovation / Execution in Brand-Side / In-House
Annual ID:
OS25_BS050M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Squarespace + Jeff Koons Studio + ManvsMachine / London + Rare Medium
Client:
Squarespace
Title:
Squarespace Collection: Jeff Koons
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS25_BS040M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Evolved By Nature
Client:
Evolved By Nature
Title:
Unseasonal Bouquets
Category:
B2B Communications
Annual ID:
OS25_BS041M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Verizon / New York + Creative X Entertainment / Aventura + 6 Degrees / Ardsley
Client:
Verizon
Title:
The FeMail Signature
Category:
Internal Communications
Annual ID:
OS25_BS039M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Duolingo / Pittsburgh
Client:
Duolingo
Title:
Duo's Big Game Reminder
Category:
Social Media
Annual ID:
OS25_BS037M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Creative X, Meta + Mojo Supermarket / New York
Client:
Meta / Facebook
Title:
The Haunted Marketplace
Category:
Social Media
Annual ID:
OS25_BS038M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Creative X, Meta + Monster Films
Client:
WhatsApp
Title:
WhatsApp F1 Button
Category:
Innovation / Use of Media in Brand-Side / In-House
Annual ID:
OS25_BS051M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America + Kraft Heinz
Client:
Kraft Heinz / Mio
Title:
mio Streaming Energy
Category:
Innovation / Use of Media in Brand-Side / In-House
Annual ID:
OS25_BS052M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
The Kitchen North America + Cashmere
Client:
Kraft Heinz Mustard
Title:
Heinz Mustard X Mustard
Category:
Innovation / Use of Media in Brand-Side / In-House
Annual ID:
OS25_BS053M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
SHISEIDO CREATIVE / Tokyo + AOI Pro. Inc. / Tokyo
Client:
SHISEIDO
Title:
MIDNIGHT RAINBOWS
Category:
Campaigns for Good
Annual ID:
OS25_BS042M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Amazon XCM + Caviar
Client:
Amazon
Title:
5-Star Theater with Adam Driver
Category:
Branded Content
Annual ID:
OS25_BS029M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Apple Marcom
Client:
Apple
Title:
The Relay
Category:
Branded Content
Annual ID:
OS25_BS030M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Amazon XCM + Megan Thee Stallion + The Den Editorial + Radical Media
Client:
Amazon
Title:
Megan Thee [____]
Category:
Branded Content
Annual ID:
OS25_BS031M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
TombrasNiña / Buenos Aires
Client:
AB InBev / Bodega Dante Robino
Title:
Eclipsed Legacies
Category:
Craft / Use of Technology
Annual ID:
OS25_BS048M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Pinterest House of Creative + Mojo Supermarket / New York + Ways & Means / Los Angeles + Copenhagen Visual / Copenhagen
Client:
Pinterest
Title:
Pinterest Predicts
Category:
Craft / Art Direction
Annual ID:
OS25_BS044M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Squarespace + Jeff Koons Studio + ManvsMachine / London + Rare Medium
Client:
Squarespace
Title:
Squarespace Collection: Jeff Koons
Category:
Craft / Art Direction
Annual ID:
OS25_BS045M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
WoW Studios / Chicago + Whirlpool Corporation / Benton Harbor
Client:
KitchenAid
Title:
Love the Racks
Category:
Craft / Art Direction
Annual ID:
OS25_BS046M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Amazon XCM + Caviar
Client:
Amazon
Title:
5-Star Theater with Adam Driver
Category:
Film & Video
Annual ID:
OS25_BS034M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Apple Marcom + Arcade Edit / Los Angeles + O Positive / Los Angeles
Client:
Apple
Title:
Prospectus
Category:
Film & Video
Annual ID:
OS25_BS035M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Wealthsimple / Toronto + Epoch FIlms + BaconX + Rock Paper Scissors
Client:
Wealthsimple
Title:
Sluggish Campaign
Category:
Film & Video
Annual ID:
OS25_BS036M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Google / Mountain View
Client:
Google
Title:
Doodle for Google
Category:
Brand Identity
Annual ID:
OS25_BS026M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Google / Mountain View
Client:
Google
Title:
Google — Year in Search 2024
Category:
Creative Use of Data
Annual ID:
OS25_BS033M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Squarespace + Biscuit Filmworks + Work Editorial + Kevin
Client:
Squarespace
Title:
A Tale As Old As Websites
Category:
Craft / Writing
Annual ID:
OS25_BS047M
Award:
2025 Brand-Side / In-House Merit Award
Agency:
Mattel / Mattel Creations + Mattel Creations x MSCHF
Client:
Mattel Creations
Title:
Mattel Creations Hot Wheels x MSCHF Not Wheels
Category:
Products
Annual ID:
OS25_BS027M